John Varvatos Artisan Blu EDT for Men

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Exchanges or returns are accepted only if the product is in its original, sealed, and unused condition. Opened items are not eligible. Concerns must be raised within 24 hours of delivery.

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A truly memorable fragrance doesn’t just sit on your skin —
it becomes part of your presence. To make your perfume last and perform at its
most exquisite, think of your routine as a quiet luxury ritual… intimate,
intentional, and beautifully indulgent.

The Preparation: Where Luxury Begins

Begin with freshly cleansed skin:

Right after a warm shower, your skin is at its most receptive. The gentle heat
softens the pores, allowing your fragrance to settle with remarkable depth.
Ensure your skin is fully dry or the water can dull the richness of the perfume
oils.

Moisture is elegance:

Hydrated skin holds fragrance the way silk holds sunlight. Before you apply
your scent, smooth on an unscented or harmonizing lotion, especially on your
pulse points. This layer locks in moisture and enhances longevity with
effortless sophistication.

The Application: A Refined Ritual

Embrace the warm zones:

Apply your perfume to areas where your pulse naturally radiates warmth i.e. the
wrists, neck, inner elbows, behind the ears, or even behind the knees. These
points help your fragrance unfold gracefully throughout the day, creating a
subtle, luxurious aura around you.

Spritz, don’t rub:

Let the perfume bloom at its own pace. Rubbing disrupts the delicate top notes
and alters the fragrance’s true character. A single elegant spritz, left
untouched, is all it takes.

The gentle cloud:

For a soft, veil-like finish, spray once into the air and step through the
mist. It settles lightly on you and your clothing, offering an understated yet
enchanting trail.

The Finishing Touches

Reapply with intention:

As the day unfolds, your scent may soften. If you choose to refresh, do so
thoughtfully, a small travel vial is perfect for discreet touch-ups. Remember,
true luxury never overwhelms; it whispers.

Layer with precision:

If you enjoy layering, keep your combinations refined. Pair your signature
perfume with a matching or neutral lotion. Simplicity often feels the most
expensive.

Understand your concentration:

EDTs float lightly and may need a little refresh. EDPs carry more weight,
lingering elegantly for hours. Allow the concentration to guide how much you
apply.

Let your fragrance follow the seasons:

Crisp florals and airy citrus shine in warm weather, while resinous, spicy, or
woody notes feel right at home in the colder months. Let the moment choose the
mood.