Yves Saint Laurent launched its first women's perfume, Y in 1964. In 1971, the design house unveiled its Rive Gauche perfume; that same year, Jean Loup Sieff photographed Yves in the nude for the advertising campaign of his first men's cologne Pour Hommes. 1977 saw the launch of the very popular Opium perfume. YSL thereafter created multiple iconic creations that boomed the market. Few of them were, La Nuit De L'Homme, YSL Y Series, YSL Libre and much more.