Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation, and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation. Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity.
Prada Luna Rossa Extreme Eau de Parfum Pradas new masculine fragrance embodies the spirit of the Luna Rossa sailing team. These are men faced with intense physical, mental and technical challenges. They share an unrivalled passion for innovation. Their focus is victory.