Started by two friends in 1997 in Los Angeles, Juicy Couture is a glamorous, irreverent and fun designer lifestyle brand bringing LA style and attitude to girls all over the world. Discover our full range of Juicy Couture perfumes including Viva La Juicy and Viva La Juicy Le Bubbly.
She’s irreverent and unconventional with an intense and playful sensuality that makes her unforgettable. She is bold and fearless. A glamorous rebel with an individual spirit and style that makes a statement to the world. Her fragrance declaration is: I Am Juicy Couture.
Unapologetic, she takes risks and gets rewarded. A rich interpretation of the original scent, “Viva la Juicy Noir” highlights the succulent ripe berry notes and gourmand accents, while adding a juicy touch of honeysuckle and a sultry hint of sandalwood.